utilize a variety of yardsticks
to measure the success of their organizations.
No matter how skilled and visionary
the leadership, day-to-day results
come from the efforts of the mid-level
managers, supervisors, and individual
contributors that make up an organization.
We believe organizations that build
sustainable competitive advantage
see their people as a critical, strategic
resource. They recognize that attracting,
retaining, and developing talent
is crucial to their success. This
talent pool is increasingly diverse.
Effectively managed, this diversity
dimension has the potential to be
a competitive advantage, a potential
that savvy business leaders seek
to unleash with appropriate strategic
focus and development.
is not limited to company employees.
Successful business strategists recognize
that significant, sustainable growth
can be tapped by effectively engaging
multiple customer segments. Often
this can mean reaching out to new
customers. On both a global and a
local basis, customers have never
been more diverse.
of the iPod is driven by people who
love their rock and roll music. But
iPod buyers also include lovers of
rap, country, and classical music
as well. In addition, a newly emerging
market segment includes users who
listen to “pod-casts” of
financial analyst reports, or discussions
about the latest Harry Potter book.
responsible for the Cadillac brand
know that sales are driven not only
by the tastes of investment bankers
but also of the hip hop crowd.
for charter schools is a function
of parent and student demand for higher
levels of academic excellence for some;
although for others it’s a need
for a safer school environment, or
a desire for alternative school hours
that fit the schedule of a working
Diversity represents a major challenge
for virtually every organization. It
is also one of the greatest areas of
opportunity. Partnership with Forward
Motion can open the door to transforming
challenges into opportunities