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Leaders utilize a variety of yardsticks to measure the success of their organizations. No matter how skilled and visionary the leadership, day-to-day results come from the efforts of the mid-level managers, supervisors, and individual contributors that make up an organization. We believe organizations that build sustainable competitive advantage see their people as a critical, strategic resource. They recognize that attracting, retaining, and developing talent is crucial to their success. This talent pool is increasingly diverse. Effectively managed, this diversity dimension has the potential to be a competitive advantage, a potential that savvy business leaders seek to unleash with appropriate strategic focus and development.

That diversity is not limited to company employees. Successful business strategists recognize that significant, sustainable growth can be tapped by effectively engaging multiple customer segments. Often this can mean reaching out to new customers. On both a global and a local basis, customers have never been more diverse.

The success of the iPod is driven by people who love their rock and roll music. But iPod buyers also include lovers of rap, country, and classical music as well. In addition, a newly emerging market segment includes users who wish  to listen to “pod-casts” of financial analyst reports, or discussions about the latest Harry Potter book.

The marketers responsible for the Cadillac brand know that sales are driven not only by the tastes of investment bankers but also of the hip hop crowd.

Demand for charter schools is a function of parent and student demand for higher levels of academic excellence for some; although for others it’s a need for a safer school environment, or a desire for alternative school hours that fit the schedule of a working student.
Diversity represents a major challenge for virtually every organization. It is also one of the greatest areas of opportunity. Partnership with Forward Motion can open the door to transforming challenges into opportunities

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Diversity represents a major challenge for virtually every organization. It is also one of the greatest areas of opportunity. Partnership with Forward Motion can open the door to transforming challenges into opportunities.